Methods

We have broad project-based experience with all of the methods listed below:

• Focus groups
  
  
• Testing the effectiveness of detailing materials and visits
  
  
• Creative workshops
  
  
• Product war games
  
  
• In-depth interviews and narrative interviews
  
  
• Guideline interviews
  
  
• Structured and semi-structured face-to-face interviews
  
  
• Concept testing
  
  
• Waiting-room surveys
  
  
• Package testing
  
  
• Taste testing
  
  
• Ad testing
  
  
• Tachistoscope testing and machine-aided testing methods
  
  
• Telephone surveys (qualitative and quantitative)
  
  
• Pen-and-paper surveys (qualitative and quantitative)
  
  
• Employee surveys (management, outside sales)
  
  
• Surveys about physician networks (integrated and new forms of providing care)
  
  
• Surveys about disease management programs (DMP)
  
  
• Coordination and on-site implementation of international market research projects
  
  
• Continuing education seminars for in-house market researchers, product managers, etc...
  
  
• Community studies and basic studies
  
  
• Online surveys
  
  
  
  

You can download the linked files in *.PDF format. To read them you need the free Acrobat Reader®.