Concept

IMIG specializes in qualitative and quantitative surveys of all the relevant target groups in the healthcare sector. These include primarily doctors, pharmacists and patients (medically insured persons) as well as staff members of companies, institutions and service providers in the healthcare and associated sectors.

IMIG’s strengths lie in flexible planning, professional conduct and outcome-oriented project analysis. This range of serves is based on many years’ experience of the structures and characteristics of healthcare orgainzations combined with in-depth knowledge and understanding of the target groups.

We provide each of our clients with a customized proposal that covers every aspect of their study, from organization and implementation through to the analysis and presentation of the results.

IMIG’s conceptual approach is guided by the following considerations:

• Methodology alone cannot guarantee the scientific rigor and quality of an empirical study. The appropriateness of the methodological approach in relation to the subject of the study is equally important.
  
  
• For each of our clients’ research needs, we suggest methods that are specially suited and appropriate to the target group.
  
  
• Quantitative market research methods allow us to take a measurable approach to each of our clients’ research needs.
  
  
• Unlike quantitative surveys, qualitative methods provide insight not only into cognitive responses but also into the emotional attitudes and behaviors of the target groups.